A beginners guide to SEO web page optimization for SMEs

 

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO can be undertaken on-page (i.e., on the website itself) and off-page (i.e., on other websites and online platforms). SEO should be considered from the outset of any web marketing project as a long-term, organic marketing strategy focused on driving quality traffic to a website through search engine results.

The goal of SEO is to improve the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO is an important part of any online marketing strategy. By optimizing your website for search engines, you can improve your visibility and ranking in SERPs, which can drive more traffic to your website.

What is Technical SEO

Technical SEO is the process of optimizing a website for the search engines with the goal of improving the visibility and organic search results of the site. The main elements of technical SEO include optimizing the website structure, the use of keywords, the website’s code, and the site’s content. Technical SEO is considered a branch of SEO that deals with optimizing a website for the search engines. It is a process that helps to ensure that a website is easy to crawl and index, and that it provides the searcher with the information they are looking for.

Technical SEO can be divided into two main areas: on-page optimization and off-page optimization. On-page optimization deals with the technical aspects of a website that can be controlled by the website owner, such as the code, the structure of the site, and the content. Off-page optimization, on the other hand, deals with the aspects of a website that are not controlled by the website owner, such as inbound links and social signals. Both on-page and off-page optimization are important for any website that wants to rank well in the search engines.

SEO On-Page Optimization

There are many factors that contribute to a successful on-page SEO strategy, but some of the most important elements include those around SEO on-page optimization. SEO on-page optimization is the process of making sure your website is optimized for search engines, focusing specifically on content elements that can be maintained in a document. Optimizing your website’s title, description, keywords, and other elements that search engines use to index and rank your website is essential.

                                                                                                                       

Title Tags	The title tag of your page is one of the first things that search engines look at when determining your ranking. Make sure your title tags are unique and relevant to your content.
Meta Tags	Meta tags are another important element of on-page SEO. These tags provide information about your page to search engines, so it is important to include relevant keywords in your meta tags.
Headings and Subheadings	The use of headings and subheadings can help to break up your content and make it more readable for users. Search engines also place a higher importance on content that is well-structured with headings and subheadings.
Alt Tags	Alt tags are used to describe images on your website. Be sure to include relevant keywords in your alt tags so that search engines can index your images.
Anchor Text	The text that you use for your links is also important for on-page SEO. Be sure to use relevant keywords in your anchor text so that search engines can understand the relevance of your links.

SEO Off-Page Optimization

Off-page optimization is a process that can be used to improve the position of a website in the search engine results pages (SERP). The main aim of off-page optimization is to build links that point to the website, which can be done by submitting articles, blog posts, press releases, and other forms of content to high-quality websites. For off-page optimization to be effective, the links that are built must be of high quality and from websites that are relevant to the website that is being optimized.

Additionally, the anchor text of the links should be carefully chosen to ensure that they are keyword-rich and relevant to the website. Off-page optimization is a process that takes time and effort to complete, but it can be a very effective way to improve the position of a website in the search engine results pages if completed correctly.

Further Reading

There are many resources available online for further reading on SEO. A few good starting points include:

   
• The Beginner’s Guide to SEO from Moz
   
• Ahrefs – SEO Basics
   
• How to Do Keyword Research for SEO from HubSpot

Each of these articles provides a helpful overview of SEO and how it can be used to improve your website’s visibility and traffic levels. For more detailed information on specific SEO topics, you can also consult other online resources or hire an experienced SEO consultant.

This article was originally published at searchadvertising.com.au.