An Introduction to Business Plans

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Welcome to the world of business planning!  Having a business plan is essential for any business, big or small. A business plan is a document that outlines the goals and objectives of your business, as well as the strategies and tactics you will use to reach those goals. It also serves as a roadmap for you and your team to follow. Creating a business plan is an important step in starting or growing your business. It provides clarity on what you want to achieve and how you will get there. It can help you identify potential risks and opportunities, as well as provide a framework for making decisions. A well-crafted business plan can also help you secure financing from investors or lenders.

The benefits of having a business plan are numerous. It can help you focus on the most important aspects of your business, while also providing insight into potential problems and solutions. It also serves as a guide for managing your finances and resources, setting goals, and tracking progress. Additionally, it can help you attract potential partners, customers, and investors by clearly outlining your vision and strategy. In short, having a business plan is essential for any business owner or manager who wants to succeed in today’s competitive market. With the right plan in place, you can be sure that your business will be on the path to success.  So, where do you start with your business plan?  What do you need to include in your business plan? Do I need to just complete a business plan or should I consider other supplementary documents as part of a complete planning package for my business?  In short, the answers to these questions lie largely in what you want to achieve, who you are going to be discussing your business plan with and what sort of business you are intending on developing.


Business plans come in all shapes and sizes, but the main purpose of any business plan is to provide a roadmap for business owners and managers to follow as they grow their companies. For example, if you are looking for investment in your business or planning on going to a bank to seek capital, you may want to opt for a more detailed and comprehensive business plan. On the other hand, if you are a small business owner who is looking to create a plan to help you stay organized and on track, a basic business plan may be sufficient. It is important to create a business plan that suits your specific needs and objectives.

All basic business plans should at the very least include an executive summary, a description of the business, a market analysis, a competitive analysis, a description of the products and services offered, a marketing plan, an operations plan, financial projections, and an appendix. When it comes to creating a business plan, there are several types that you can consider that should suit the needs of your organization. Each type of business plan has different advantages and disadvantages, depending on your company’s goals and objectives.


Our Business Plan Creation Guide covers the following topics:

Type of Business Plans - Walks you through the various different types of Business Plans

Step by Step Guide on How to Create Your Own Business Plan - Steps for Developing a Business Plan

Business Plan Template Examples - Explanation and a sample example of a Business Plan

Business Plan Core Components - A break down of each of the sections in the business plan

Business Plan Useful Resources - Some additional resources to assist you in writing your business plan.

Visit the Business Plan section of this website for access to each resource.