Category: >marketing

How to Increase Your Web Traffic Without Spending a Lot of Money

How to Increase Your Web Traffic Without Spending a Lot of Money

Looking to increase your website traffic, but don’t really know where to commence the process? Read on to find out some simple steps you can take when you have the need to increase your website traf... << More >>

Developing a Small Business Marketing Plan

Developing a Small Business Marketing Plan

Creating a successful marketing plan requires effort, dedication, and strategic thinking. It should be viewed as an essential part of any successful business venture, as it provides direction and focu... << More >>

A beginners guide to SEO web page optimization for SMEs

A beginners guide to SEO web page optimization for SMEs

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO can be undertaken on-page (i.e., on the web... << More >>

Email Marketing Strategies for Building Customer Relationships

Email Marketing Strategies for Building Customer Relationships

Email marketing tools are in essence digital tools used to create, send, and track emails. These tools can be used to create custom messages, manage large segmented contact lists and analyze the perfo... << More >>

The four basic principles of marketing - A must read for any SME

The four basic principles of marketing - A must read for any SME

Good marketing is essential for any business owner to ensure that the product or service they offer reaches the right people and at the right price.  There is a plethora of literature about marke... << More >>

Step-by-Step Guide to Setting Up Your First Google Ads Campaign

Step-by-Step Guide to Setting Up Your First Google Ads Campaign

Ready to dive into Google Ads? This snapshot guide provides a simple starting point. The guide has been written by an expert, who has managed 100's over campaigns over the past 15 years.  The gui... << More >>